� We are one of the oldest, pioneering and leading Cinnamon and other spices exporters of Sri Lanka who have been in the Cinnamon export business for more than 60 years. of foreign exchange earnings in Sri Lanka (EDB, Agriculture, as of 2009, the total cultivated land, extent of cinnamon was 29,415 ha. The cinnamon trade is not only Sri Lanka’, (visits to cinnamon factories, estates and. It contributed to approximately 54% of total spice exports and accounted for 8% of total agriculture exports in terms of values in 2017. It is suggested to implement appropriate technological and marketing strategies concerning the entire value chain activities. Retailers Shape Overseas Production Networks, Donor approaches to supporting pro-poor value chains, Integrating Poverty and Environmental Concerns into Value-Chain Analysis: A Conceptual Framework, Some Benefits of Integrating Qualitative and Quantitative Methods in Program Evaluation, with Illustrations, Competitive Advantage: Creating and Sustaining Superior Performance, Spreading the Gains of Globalization: What Can Be Learned from Value Chain Analysis, Factors determining intercropping by rubber smallholders in Sri Lanka: A logit analysis, A Study on Relationship between Psychological Contract and the Employment Relationship, Underutilized crops and value chain development, Value chain analysis of underutilized crops of different farming systems in Sri Lanka, FAO-NORAD vsmall-scale fishery value chain project. Herath, Anura, and Weerasinghe, J. Higher levels of off-farm income are associated with reduced intercropping in immature rubber stands. Sited 23 rd October 2016. extends various supports (e.g. In the sampling. producer societies, processing factories, cinnamon peelers who collectively represent the. • Sri Lanka Standard Specification for Ceylon Cinnamon – SLS 81 : 2010 Commercial designation of grades and qualities Diameter of quills Max mm Number of whole quills (1050mm) per kg min Extent of foxing1 % max 2 Minimum length of quills in a bale mm Pieces of tube and broken pieces of the same quality per bale max % (m/m) (e.g. Internet-, based data collection techniques were employed, to identify the key brands associated with the, available at the identied markets. Department of Export Agriculture. Cinnamon at present, is the, fourth most important exporting agricultural, crop and the predominant export spice in terms. In recent, times, extension of this cultivation to several, Badulla has been noticed. Among those participating in globalisational processes losers can also be found. �]�r�H�`S���&�\� P��q�������eYV�A���P�R��i6'�nuKg���j'C�N�Q����#��yv�9;��GU:�y�����}�`o�k�eO� wash, incense sticks, candles, lifestyle items. Leaf oil . (2014). 50 balers/exporters, 30 value added producers and 50 consumers fr, districts. h�ď�j�@�_e����F���CQo�a�����!y���P(��BN�0��?�A���(�$`��üN"��W�G��8�&�����X�w�E�-L�'�!vc;%&�œ|���X���Q���~� ��%����n��6��UI�6�����l�� �E�+lj�fٲ�>V�����þ\z9x9���J�i�o�=�E����S&����8�q�^�ާ endstream endobj 4109 0 obj <>stream introduced to encourage emerging participants, to expand their business to the next level. ��������w�8�R�F�fZlah��z�,� Our approach mainly focused to investigate, map and. Colombo: Department of Exnort Agriculture. “interconnected” market system (Figure 05). This article develops a conceptual framework that can help overcome the shortcomings in 'standalone' value-chain, livelihood and environmental analyses by integrating the 'vertical' and 'horizontal' aspects of value chains that together affect poverty and sustainability. There is increasing demand for organic cinnamon and Sri Lanka is still in behind other countries in growing organic produce (Export Development Board, 2014). The main purpose of this study is to identify the technological and marketing issues prevail in the Cinnamon Industry in Sri Lanka and propose policies and the recommendations to gain the competitive edge. Quills (mainly belongs to Alba, C5 Special, support activities at this part of the value chain, were: (a) input suppliers like fertilizer and other, agro-chemical dealers, plant nurseries, and other, (b) extension services which are provided by, and fertilizer and plant subsidies. Table 02, illustrates the “Brand Landscape” of Ceylon, view of the product quality, price range and the demographics that, Participants who are traditional processors, with no/less product, Participants who display blend of characteristics of ‘niche, Participants who make attemptsto expand the market share by, Participants with the largest market share in the industry, Herbal, Joannas Garden, Ben Condito, Doln, Penzeys, Biotiva, Arkopharma, Untouched potentials of value addition in, brainstorming sessions were conducted with, industry stakeholders to reveal some of the, additional potentials associated with cinnamon, cinnamon small holders can be included into, the “Swiss Knife”, the small, handy versions, of the peeling knife can be developed and sold, packs containing a variety of spices packaged in, attractive packages can be developed and sold, or picture frames can be made out from peeled. respective percentages of the spice traders, annually earn over 17 billion rupees (120. million dollars) in foreign currency (EDB, 2016), exporting cinnamon to over seventy (70). 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