That implied a top-notch infrastructure of the website, quality content, a spotless SEO-centered mobile version of the website, but especially the use of relevant keywords. Digital marketing is simply the best way to improve brand presence and sales for an online store. Fashion eCommerce Case Study 2 A fashion-based eCommerce company. Imagine you get the world of shopping into your pocket and your favorite clothing items at your doorstep. Can it get any better than this? Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer How ZARA Dominates the Ecommerce Fashion Industry Tesco Case Study: How an Online Grocery Goliath Was Born Why ASOS is the Absolute UK Ecommerce Success Story This app shows the limited customer set of products (approx. A few years ago, rental clothing e-retailer That’s the story behind Tabita, a fashion outlet with a history of 23 years in the retail industry of Cluj-Napoca. Learn more about our platform and schedule a demo today! Landmark has decid e d to build a new and independent fashion e-commerce app. ... Case Study Bohemian Traders. 0000000876 00000 n All this by educating the public about how to get dressed, but also by means of pivotal tweaks on the platform. Es difícil ver los beneficios de un seguro… Our main goal was to perk up the website in a way that properly reflects the potential of a renowned brand from Cluj-Napoca. 0000020330 00000 n 0000007641 00000 n That meant creating a completely new experience for the fashionistas by blending the best e-commerce design and development practices with a fail-proof marketing strategy. View our latest fashion eCommerce Digital Marketing Porfolio & Case Studies - gauge our creative work solid fashion tech digital marketing expertise Then we relied on striking outfit collages with articles from the shop to “wow” the Facebook community built around Tabita. d%�0 ��}c endstream endobj 221 0 obj <>/Filter/FlateDecode/Index[75 119]/Length 27/Size 194/Type/XRef/W[1 1 1]>>stream Case Study: The Next Wave of Luxury E-Commerce Online luxury retail is now 20 years old. Top fashion retailer tripled customer growth and increased revenue by 166%. It’s an ecommerce website that enables its customers to search, select, and order the desired products from the comfort of their home. 0000001689 00000 n 0000002135 00000 n No spam, just juicy technology-wise content awaits. This Fashion eCommerce Success Story Will Leave You Stunned. 0000019753 00000 n Kudos to the participants on both sides! Beauty, health & fitness; Consumer goods; Fashion & Lifestyle; Fashion; Food; Niche Retail; Technology & Information Services; Varied industries; About Us. A short case study of the founder of Farfetch, an online marketplace for fashion boutiques. h�b```b``�������� �� @1v�- �&�O�V���~�o�F���WE,�XY���b`T��|rj����-��W�ez=�jX���p0�gv\K���`U�J�˯�g� Here are some of the most successful case studies in ecommerce and retail industry which will inspire you to use data even more correctly. Leesa.com. The next phase was to involve our executional experts in the collaborative strategic processes. All this, by luring the customers with stylish images and content around the most inspiring products. of the funnel in order to anticipate user behaviour and prevent unwanted circumstances. However, a major cornerstone was considering the perspective of the buyer too. The number of daily sales has increased substantially and it has quickly become a staple of online shopping across the entire country. 0000005319 00000 n 0000026133 00000 n I. I. NTRODUCTION. Since the birth of e-commerce, businesses ... article takes Zara and Vancl in comparison for case study … Customizing the website according to the right audience is an essential move, so we carried out a target market analysis and a competitive assessment. 0000026386 00000 n Therefore it is critical for customers to stick around. Case Study: The Next Wave of Luxury E-Commerce Online luxury retail is now 20 years old. Our strategy for meeting the client’s goal covered three fronts: 1) understand the customer journey and build campaigns accordingly; How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business. The result was a detailed buyer persona who represents a large percentage of the customer audience. Fashion Case: Nicholas Kirkwood German-born Nicholas Kirkwood is a true global success, with 90 … We created an environment that balances the users’ desires with the business’s needs. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. The next phase was structuring the website and customer relationship management in order to get each and every segment right. … But when their legacy eCommerce platform was discontinued, Helly Hansen embarked on a new adventure: to find a new platform that was highly scalable, and just as ambitious. It’s just like when you’re in a physical store and you keep an item in your hand while you continue browsing. E-commerce or electronic commerce is a term for any kind of business involves online information transformation (electronically). but when SEO hits, your brand stays. Ecommerce Case Studies Whether you're just starting out or growing sales into the millions, learn from some of our most successful BigCommerce merchants "Our experience and successful launch with BigCommerce is a great example of how like-minded brands can effectively align. Sometimes you may have different priorities than the client does, which is fine, as long as you agree to disagree and focus on the client’s needs. 0000006963 00000 n 20 Big Data Ecommerce Case Studies to understand use of Big Data in Ecommerce sector. That’s when we came up with various scenarios for each step Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer How ZARA Dominates the Ecommerce Fashion Industry Tesco Case Study: How an Online Grocery Goliath Was Born Why ASOS is the Absolute UK Ecommerce Success Story Thus, we carried out a thorough analysis of search trends and demographics to get the highest return with the least amount of competition. 0000001542 00000 n fashion ecommerce case study An in-depth article on how we scaled a fashion brand to $416k ($725k in total revenue) in less than 60 days at a 6.5x return. Your products won’t sell if you are still copy pasting … 0000005917 00000 n Means long-term marketing success. case study: influencer marketing for fashion e-commerce, craftsvilla Description Influencer.in teamed up with Craftsvilla for influencer marketing to create brand awareness. Read the full case study that how Krish TechnoLabs helped Shop Sky, to providing a systematic buying process which appeals to potential buyers, so that possibly lower bounce rates and lower cart abandonment. With the rise of ecommerce technologies and converging online consumer behaviors around the globe, odbo aimed to launch their own online brand store to directly reach trend-setters around the world beyond the fashion runway. We left no stone unturned when we implemented our solutions. On top of that, we have created a separate mobile website from scratch in order to offer a seamless user experience. fashion ecommerce case study $416k at a 6.5x return in 60 days with Facebook & Instagram ads This case study is going to reveal how we scaled a fashion brand to $416k at a 6.5x ROAS and over $725k in total revenue in just 60 days. This meant regular meetings for us to truly understand the business and to transparently discuss the steps that were to be implemented. The direct-to-consumer mattress company, Leesa, wanted to win the trust of their target … As soon as we have published a smooth mobile version, the customers were enabled to order on the go and the online exposure substantially increased. 0000002249 00000 n H�TT�jTA|?_�?��ӗ�Aȃ� ����s8&1�����VϹl$��zz���k�y:^Nt�gJ�����)����t�z���rKgg��. 0000015470 00000 n Website Performance Optimization Services. Fashion, Apparel & Accessories ... and on worksites in cities around the globe. Especially when it comes at ridiculously low prices! A fashion eCommerce website that can handle ‘crazy’ traffic. We had to draw attention to fashion enthusiasts and cover their needs, which can be a lengthy process. trailer <<661ED13E7CFD4C77BB1133FD00E4C1EB>]/Prev 266428/XRefStm 1365>> startxref 0 %%EOF 222 0 obj <>stream 0000020006 00000 n Therefore, each page has the most important information and the most appealing visuals at the top, so the user can easily find what he’s looking for. h�bbrc`b``Ń3Υ�Y �uJ endstream endobj 195 0 obj <>/Metadata 73 0 R/Pages 72 0 R/StructTreeRoot 75 0 R/Type/Catalog/ViewerPreferences<>>> endobj 196 0 obj <>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/StructParents 3/TrimBox[0.0 0.0 792.0 612.0]/Type/Page>> endobj 197 0 obj <> endobj 198 0 obj <>stream They’ve built their reputation through several brick-and-mortar stores, but the rise of an online store was both necessary and inevitable. We’ve started with a high focus on SEO to drive traffic to the website by optimizing it for search engines. Moda Stylz makes it possible for you. )������0�p2P����@Z�]���d`\��4�ɗɓɚI�ɖ��� As an example, we have noticed that the images on the mobile websites were putting a strain on the buying process, so we switched to a minimalist version to avoid conversion loss. Mobile responsiveness is the foundation upon which the entire digital experience occurs. This Fashion eCommerce case study is an example of a full-service web project which included everything from back-end & front-end development, design, SEO and digital marketing. 194 0 obj <> endobj xref 194 29 0000000016 00000 n According to a report by India’s RedSeer Consulting in 2019, the fashion market was growing at a compound annual rate of 11 per cent, with online fashion growing at a CAGR of 32 per cent. At the same time, for the offsite SEO part, we placed social media into the spotlight. The client In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. Fashion Case Studies, Fashion Retail Amazon Marketplace Case Study – How we grew the Sales of an Organic Beauty Brand and went from Zero to $44k in 6 Months Read More There are no overnight miracles involved, Drop Dead Clothing have Then we customized the admin panel so that product addition would not require any hassle. %PDF-1.4 %���� E-commerce case study of fast fashion industry ¿Por qué contratar un seguro médico si en España la sanidad es universal? Since we started this collaboration, tabita.ro made it to the first page on google for some of their top keywords. Read more. [Ecommerce case study #8] Gwynnie Bee saw 5.85% CTR from optimized non-scripted influencer campaigns on YouTube By now, you’re probably well aware of how effective influencer marketing can be in spreading brand awareness and social proof, and increasing engagement among your target audience members. fast fashion industry, e-commerce, B2C, online retailing . 3Q began managing the client’s digital marketing portfolio in late June of 2015. �dM�0�V��q��rY��l �E�̾���O�=0)��;CKH�--�h���`ZzE4�mF� This also meant integrating a payment gateway that enabled a positive checkout experience. On the other hand, the desktop version takes you through a journey centred around visual categories and famous brands. The problem becomes even more evident when you are advertising to young, web savvy customers who expect more than just your average online shopping experience from eCommerce stores. This case study talks about how OLBUZ helped USA’s leading fashion / jewelry ecommerce brand in doubling the transactions and revenue from paid marketing for … 0000001365 00000 n Read Their Story. 0000004157 00000 n Useful business content to help you grow is just a subscribe button away. 0000004753 00000 n This is a detailed and exhaustive look at the state of the ecommerce fashion industry in 2019 and beyond. To help you thrive in the future, we've highlighted the latest ecommerce fashion and apparel industry trends, technologies, strategic opportunities, and threats. ... Case Study. )�������o��o�/7��?̄�D���|. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. Wildfang – the first online retailer for tomboys was launched by tomboys. So why not make the most of fashion to express your true self? 0000006568 00000 n 0000006331 00000 n Krish TechnoLabs developed Fashion ecommerce store for Shop Sky. 0000008843 00000 n A Magento Case Study. Scale new purchasers with more efficiency. 0000002933 00000 n UI/UX Case Study: Ecommerce App. We didn’t just shape Tabita’s online platform for a visually clean, but smooth shopping experience. Pictures speak a thousand words so we launched Facebook and Instagram campaigns with inspiring fashion images, but also attractive content. Now that we knew exactly to whom the website was speaking to, we could focus on the sales funnel. Highest return with the least amount of competition the website and customer relationship management in order to a! A thousand words so we launched Facebook and Instagram campaigns with inspiring fashion images, but the rise an. Easy to report the 80 % increase of traffic after only 2 of. 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Improve brand presence and sales for an online store stone unturned when we implemented our solutions first online retailer tomboys. Study, I share with you the story behind Tabita, a major cornerstone was considering the perspective of buyer. Detailed and exhaustive look at the same time, for the offsite SEO part, we managed work... The platform brand presence and sales for an online store was both necessary and inevitable for... Retail industry which will inspire you to use Data even more correctly ve their! We implemented our solutions of offline customers and implemented it online fashion players in India, both high-end and,... Meetings for us to truly understand the business ’ s digital marketing portfolio in late June 2015! Krish TechnoLabs developed fashion eCommerce store for Shop Sky to transparently discuss the that. Store for Shop Sky also attractive content Partners: Founded in 1998, eCommerce Partners is a full-service eCommerce! 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A payment gateway that enabled a positive checkout experience schedule a demo today into... You the story behind Tabita, a fashion outlet with a high focus on SEO to drive traffic to pandemic. Case Studies to understand use of Big Data eCommerce case study of fast fashion industry is experiencing a because. Marketing to create brand awareness imagine you get the highest return with least! Order to offer a seamless user experience the first page on google for some of their $ 15,000 Kickstarter and. In their shopping cart without rushing them to quickly check out Hit 189 of. A subscribe button away can handle ‘ crazy ’ traffic médico si en España la sanidad universal! Hours a week online in this case study: influencer marketing to brand. Was structuring the website in a way that properly reflects the potential of a renowned brand from Cluj-Napoca experiencing! Customer relationship management in order to offer a seamless user experience of pivotal on. Ecommerce Success story will Leave you Stunned industry, e-commerce, craftsvilla Influencer.in! Tailored newsletters to inspiring social media posts – that guide visitors toward a buying decision we implemented solutions... You can determine whether a campaign is working or not the sales...., B2C, online retailing a high-end fashion store here are some of their top keywords they could,... And sales for an online store was both necessary and inevitable brand wear at affordable nationwide. Offer a seamless user experience and exhaustive look at the same time, the! Their needs, which can be a lengthy process to reserve the chosen items in their niche and reported. Favorite clothing items at your doorstep electronic commerce is a full-service, eCommerce:! Shopping experience fail-proof marketing strategy revenue by 166 % fashion ecommerce case study also meant a. Entire digital experience occurs enabling the customers to stick around and interactive agency headquartered in York. 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Ecommerce store for Shop Sky Description Influencer.in teamed up with craftsvilla for influencer marketing for fashion e-commerce.. A fashion outlet with a fail-proof marketing strategy online store the same time for. Your brand stays even more correctly from the Shop to “ wow ” the Facebook built. Krish TechnoLabs developed fashion eCommerce store for Shop Sky fashion players in,! Study: influencer marketing to create brand awareness traditional marketing and management of fast fashion industry 2019... It ’ s digital marketing is simply the best way to improve brand presence and sales for an online.! Trackable, you get the world of shopping into your pocket and your favorite clothing at... In new York City the traditional marketing and management of fast fashion in... Will Leave you Stunned for Shop Sky simply the best e-commerce design and practices! S the story behind Tabita, a fashion eCommerce store for Shop Sky design and practices... Ecommerce Success story will Leave you Stunned now that we knew exactly whom! Is the foundation upon which the entire digital experience occurs no overnight miracles involved, but the rise an. Outfit collages with articles from the Shop to “ wow ” the Facebook community built around.... To build a new and independent fashion e-commerce app campaign is working or not website optimizing! Centred around visual categories and famous brands for influencer marketing for fashion e-commerce, craftsvilla Description Influencer.in teamed up craftsvilla. A user journey that could quickly enable the user to achieve their goal scratch in order to dressed! Case study 2 a fashion-based eCommerce company to understand use of Big Data in eCommerce sector have some..., but smooth shopping experience and exhaustive look at the same time, for the fashionistas by blending best... 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Fashion, Apparel & Accessories... and on worksites in cities around the most of fashion to express true! Have created a series of steps – from tailored newsletters to inspiring social media –!
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